On January 1, 2020, the California Consumer Privacy Act of 2018 (CCPA) took effect and provided new requirements and rights relating to personal information of California consumers. The Virtual Museum of Art Corporation (VMA) is committed to protecting the privacy of the users of our service and to helping our partners and users understand and exercise their rights under the CCPA. VMA supports the mission of the CCPA for end-consumers to:

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Know what personal data is being collected about them.
Know whether their personal data is sold or disclosed and to whom.
Say no to the sale of personal data.
Access their personal data.
Request a business to delete any personal information about a consumer collected from that consumer.
Not be discriminated against for exercising their privacy rights.

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CCPA Compliance at VMA

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VMA seeks to comply with all applicable laws and requirements of the CCPA. VMA does not sell personal information of VMA registered user’s information, including to third parties and this CCPA policy requires that VMA clients and partners are not authorized to sell VMA user’s personal data to third parties per the terms of our license agreement. We do not retain, use, or disclose any personal information of VMA end consumer users for any other purpose other than to perform the services specified in our Privacy Policy and our CPPA policy herein. 

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We process personal information either directly or “on behalf of an end-user for a “business purpose” (the services provided to VMA clients, both paid and unpaid) regarding consumer data and privacy. In providing our services, we may use the personal information of VMA users to maintain or service accounts, provide client service, process or fulfill donations, display ratings, reviews and/or testimonials, verify user information, process payments, communicate directly with users, and provide advertising, marketing, or analytic services to improve our website, social media properties and VMA services.

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We will respond directly to any request by a consumer user regarding their personal information to access or delete their personal data by emailing us at lauren@VMALive.org or calling us toll-free at (855) VMA-LIVE or 855.862.5483.

VMA users may continue to access our services as usual and in accordance with our policies which may be revised from time to time and published to our public website at www.VMALive.org.